I expect that it hasn’t escaped your attention that the economy isn’t in the greatest shape at the moment. I work in marketing with a focus on the technology sector and most of my colleagues are battening down the hatches. We expect that at least the next six months are going to be very soft. With conditions like this, it’s no wonder that lots of us are looking over our shoulders and wondering if we’ll even have a job in the next few months.
Recently it’s not just the people who are in fear of losing their jobs that have been having a very rough go of it. I’m thinking about people who are nearing or might have already entered their retirement. Think for a moment of all the Boomers who have spent their working lives doing what they were supposed to do. Following the best advice of the financial gurus everywhere you’ve have been saving money for your retirement and your reward has been to see the bottom fall out of the market and the bottom fall out of your retirement savings. I personally know many people who thought they were 5-10 years away from retiring but have just seen a third or even a half of what it’s taken them 35 years to accumulate, disappear almost overnight..
But the one thing that you can be sure of is that the generation responsible for setting the world on its ear all their lives are not going to take this set up placidly – or maybe even gracefully – but that’s another story. There will be a plan “B” and the more I think about it, the more I’m convinced that the world is about to witness an explosion in the number of home operated small internet businesses. And why not? Nothing could be better suited to the immediate need.
The immediate need is not for people to start up the businesses that will build their homes and their lives and support the raising and education of their children. That’s been done already. Their businesses only need to help them make the ends meet during the retirement years. Yes, some people will hit on the big idea! Won’t it be ironic after all these years of slogging to finally make your mark? Others will bomb completely – because that’s what always happens. But given the time to get established, lots of these semi-senior internet entrepeneurs will be able to churn out enough money to make the ends meet.
How convenient it is since we have this need, to also have a tool available that allows us to get up and running and offers a chance to succeed with ideas that would never have worked before. Nothing in our history could do a better job of facilitating the opportunity to save our retirements than the internet.
Just consider:
The internet facilitates many different business models. You can open a niche retail site or a slightly larger store in a consistent theme. You can take your own unique life experiences and spin them into an information product, or series of products or an ongoing club or program. You can hunt down single objects or antiques or collectables and promote them on eBay or Amazon.
The internet will expose your store to an audience who share your interest or passion (if you’re lucky) for any subject or product. It means that your slightly off the wall idea that will only have appeals to one in a thousand people is not doomed from day one. You’re not stuck with what will sell within your immediate physical vicinity. And not only can you tap into any interest you can access a big enough market to support just about any interest you can name
Internet businesses have – relatively speaking – low barriers to entry. You don’t need a lot of money or time. You don’t need to build a massive infrastructure or a factory or store. You don’t need to carry inventory and the information you need and the tools you need you can find online. Typically, business start ups have needed a lot of money but you can start up an internet business for a few grand, and lots of people have done it for less. And unlike even a few years ago – you don’t need extraordinary computer skills to do it. Trust me – I’ve started up three different online stores and I am not a technical person.
I’m not trying to convince anyone to start a business on the internet. I don’t need to, the companies selling shopping cart software have more to gain and are much better suited to reach out and do that education job. I’m just suggesting that it’s going to happen because there are so many people who have a pressing need for supplemental income. And the internet is a fairly obvious solution.
Lot’s of us will moan and groan about the lemons that life handed us when Wall Street imploded and our retirement plans went poof. But the rest of us will recognize the proverbial opportunity to make lemonade and start up a whole new and very satisfying new venture. Life awaits us.
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